7:6 Manifesto - LeathertexOur final session of the copywriting elective was on manifesto's and tone of voice. A manifesto is essentially, a brand's personality and...
7:5 Word and Image (2) - Ad RewriteOur next task was to take an existing ad and rewrite the headline, tagline and body. It was recommended that we choose press ads that...
7:4 Word and Image (1) - Amazon PrimeFor our next session we looked at this ad for Budwheiser and were told to make our own headline as a warm up. Some I/others thought of:...
7:3 Short Form Copy - 99 Ways to Tell a StoryWhat is copywriting for? To Persuade- find a usp in the product for consumers to consider. Seduce - lure them in. Convince - convince a...
7:2 Names and Taglines - Vespa For our second session for the copywriting elective we began by following up on our previous sessions about what makes a name, trends and...
Elective; 7:1 Copywriting The first session for the copywriting elective began with Brian Sheppard and Paul Burke, both whom are well experienced in the...
