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Our final session of the copywriting elective was on manifesto's and tone of voice. A manifesto is essentially, a brand's personality and...

Our next task was to take an existing ad and rewrite the headline, tagline and body. It was recommended that we choose press ads that...

For our next session we looked at this ad for Budwheiser and were told to make our own headline as a warm up. Some I/others thought of:...

What is copywriting for? To Persuade- find a usp in the product for consumers to consider. Seduce - lure them in. Convince - convince a...

For our second session for the copywriting elective we began by following up on our previous sessions about what makes a name, trends and...

The first session for the copywriting elective began with Brian Sheppard and Paul Burke, both whom are well experienced in the...