DAD Blog x

Leading up to our final pitch to Roberto and Derek which will be 5 minutes long, me and Junaid cleaned up our presentation and got some...

Following the feedback we got from Xavi and Steve. Me and Junaid were set to redo our presentation for our next 10 minute timed pitch...

Derek and Steve Spacey told us to run with second insight as it was the strongest of the three. We now had to prepare for our second...

For our final project of the year, we were given a brief to pitch to Bear named ‘Minority to Major Player’ which entails taking 5...

Steve led our fifth and final one day brief which involved retelling pop culture events from 2018 and expressing them through...

For the fourth one day brief, I was absent so I got my friends to let me know the task. It seems that the class were all given a workshop...

Xavi led our third one day brief and introduced us to the idea of hacking a format. He showed us an example of how someone hacked Spotify...

For our second one day brief, we looked at collaboration between brands. We looked at an example of a collaboration between Ralph Lauren...

For our third term, we were told we would be given five one day briefs to challenge. Derek really put emphasis on research being key in...