2:6 Collaging

After presenting my new ideas to Derek, he said my art direction needed work. This is true, and while making my mockups in illustrator I was worried about how my end product would look as I can’t really draw. So he suggested to make a collage and have a painting of Romeo and Juliet on top of a modern party scene to show the difference of the new and old and how Romeo and Juliet don’t belong in the scene – creating miscommunication to the consumer. We also shortened my end line from “Don’t miss the most famous fable of miscommunication” to “History’s Most Famous Miscommunication” as the previous one was too long.

I took Derek’s advice and decided I would make a collage and looked at Dazed and Confused and The Face magazine’s hoping they would have images of parties. They didn’t really have any and the images I found weren’t really what I wanted so I decided to just use images from the internet and make a mockup on Photoshop of how I wanted it to look, then print and cut out and collage the images and scan it in and edit on top.

I looked at the work of a collage artist named Eugenia Loli.

I tried making a collage of a party but it wasn’t looking good so I stopped that.

I instead used a stock image of a party and found a painting of Romeo and Juliet dancing and placed it on top. I wasn’t sure if I wanted the painting as it was or to cut around the couple, so I tried both and liked the cut out better.

I did the same and used a stock image of a kitchen with sunlight in the window and a cake falling to match the image I used of Romeo and Juliet to make it seem like Juliet was having a heart attack over her cake falling and Romeo not caring.

For my last one I used a picture of Romeo and Juliet that made them look like they were browsing in a shoe store.

I didn’t like the outcomes of my mockups as they looked amateurish, so I decided to try again and invert the images by having the paintings as the foreground and collaging on top of it.

For my party quote, I had the same image of Romeo and Juliet dancing but placed balloons, red solo cups and confetti over it.

For my baking one, I used the same image of Juliet having a heart attack and had the cake falling and added a gradient to create sunshine from a window and put in some white rectangles as light rays.

For my loafers one, I found a different paintings of Romeo kneeling down to Juliet and thought it would be good to have him hold women’s loafers and present it to her as a gift.

For my quote and play info, I used different areas of the poster that I thought would suit better and had some with a black background for the play info and some without.