5:2 Second Pitch

Derek and Steve Spacey told us to run with second insight as it was the strongest of the three.

We now had to prepare for our second pitch would would involve devolping our insight further with better mockups. Initially we were going to use YouTubers and have our target demographic be for young teens, but me and Junaid weren't confident using something we don't know much about because we don't watch the same YouTubers as young teens. So we changed it to 13-18 year olds and we would be using celebrites who golf in their spare time which was inspired by Derek mentioning that football players play golf in their spare time. We chose this age bracket because they aren't interested in golf and don't have much exposure to the sport.

We looked at YouTube channels that used clickbait to inspire our channel.

We also thought of the name Tee Time for our channel as a pun on tea time, so we thought we could have the channel be like a talk show where celebrities come and play golf challenges together but have a chat as well because our target demo would be interested in that.

We looked at what celebrities play golf in their spare time and found a few names:

Michael Phelps, Michael Jordan, Jimmy Bullard, Dwight Yorke, Jamie Redknapp– Olympians/sports, Justin Timberlake, Justin Bieber, Adam Levine – musicians, Mark Wahlberg, Matthew McConaughey, Cameron Diaz, Bill mMurray, Samuel L Jackson – actor.

Me and Junaid did more research and thought of creating a collaboration with a golf clothing brand and having them sponsor football players who would play in the upcoming Premiere League. We created a presentation for this to present to Xavi and Steve and looked at YouTube channels that have a similar concept to ours, we looked at clothing brands that do golf wear and settled on American Golf as it's the most notable. We also looked at previous Premiere League collaborations and the potential aspects of our channel such as the font and colour palette we would use.

This is our presentation: (read left to right)

The feedback we got from this presentation was that we should leave out American golf because it’s too confusing and unnecessary. We also need to say what content we would have for the golf challenges on our YouTube channel. Xavi made a really good point and said that we could present this to a client but what if premiere league says no? And told us to have a backup because in a real life situation, you can't guarantee a client you can get someone or a service on board, so we should think of an alternative. We said that we were originally going to use any type of celebrity that play golf in their spare time and he told us to stick to that and a new possible insight we could have is that more people play golf than you think. We could mix and match players that would be an unusual pairing. We need to again brand our channel properly, what does it look like and how do we get people to the YouTube channel?