6:2 Pamoji

For our third and fourth lecture, Mark Smith who created the brand double up, came to give us a presentation on social strategy. He spoke about monitoring engagement on social media accounts and identifying your business objectives. He also told us to do research and look at other brands that are doing the same thing as you and to create a social media calendar.

He told us to monitor our content and adapt and change our social strategy to get the best results and to understand how our target audience use the different social media platforms. I told him my objective was brand awareness and I looked at food brands that target a young audience similar to my target audience of 13+

These brands tend to sell a lifestyle and ambitions rather than the product itself which I was looking to do as I didn't feel younger people like branding in their faces, you have to approach it subtly. I also wanted to go down an animated, cartoonish route for my content so I looked at creating emojis for patisa - Pamoji's. I looked at stickers you could get on imessage as inspiration as emojis are popular with the younger demographic.

Mark said this was a good idea and that I could even create halloween themed stickers to gain engagement during the spooky season.

I decided to finally open up my Instagram account under the username patisa.rie which is a play on the word patisserie and uploaded my first pamoji. https://www.instagram.com/patisa.rie/

I also made a rough plan of the content I was going to make going forward:

I made my second Pamoji which was an animated laughing face but it was a bit shit so I made a 2.0 version

I uploaded them to instagram and got my friends to follow my page who all kindly liked my posts. I got a few likes from people I didn't know through hashtags too. I also got my relative from Pakistan to shout me out to gain attention from people who already know of Patisa.