6:5 I'm Famous + Final Thoughts

My shit isn't working lol no one cares about my halloween pamojis or my shadow challenges, I am getting very few likes by strangers, no retweets and no upvotes.

This is where the brief really kicks in and I gotta switch it up.

I thought about what Brian said when he mentioned dressing up my pamojis or just doing something different with them. So I went back a step and did some research to look at what brands have a mascot that's just a ball and how they dress it up.

Cue M&M's.

Look at these guys! They're my inspo x

I thought about my target audience because I think I got a little out of touch with the 13+ demographic which is why my stuff doesn't work. I spoke to my little sister who is 15, great timing on my part to speak to her so late in the game. Do you know what 13-18 year olds genuinely love? Meme's. Not just any meme's. Shit meme's or as they call it 'dank' memes.

So I said fuck it, I'm gonna revisit my meme idea and make some original patisa memes. I also thought about what Jon Ryder said about having self deprication be my angle and so having the illustrations simply just be stick men drawing was on purpose to illustrate that kids don't care about looks, they just love dank memes.

Honestly, these might be the best thing I've created ever. I am so funny. Go me.

I posted these all on Instagram spaced out over a few days using new hashtags to the ones I had before and now I'm famous. There were two posts in particular, the mummy one and the woke up like this one that got more likes from strangers than from my friends. I think the new hashtags definitely worked because I was able to just tag meme related stuff and post specific tags such as #horses or #girlproblems for the relevant post and I think it just found it's way to my audience. I gained 10 followers who were strangers too and I dug a little deeper and one boy even said he was 13 in his bio so I definitely was successful in appealing to my target audience.

Here are my final insights, as you can see the memes really worked because the hashtags I used just worked.

I posted this stuff on the subreddits r/badart, r/comedycemetary r/art and r/shittyart and they did pretty decently. I got some actual upvotes and also at some point someone commented on my halloween pamojis on r/sticker so hey I got a little attention through those, they weren't a complete failure after all.

But twitter was letting me down. Nothing! I am using trending hashtags and I checked my analytics and they just do not care over there. 724 impressions and not one person would even give me a mere like.

So I opened a tumblr. https://patisarie.tumblr.com/

And they do not care there either. For all my posts, the most I got was a reblog from an account that wasn't my own. I tried to hashtag relevant stuff but like twitter, it just did not work for anyone let alone my target audience.

The last thing I tried making was an aesthetic video because I got my little sister to ask all her friends what they like, and althought they love dank memes, they also like pretty stuff. You can see my video here: https://www.instagram.com/p/B4dzVZ5AywC/

I used the John Mayer song 'free fallin' and had patisa strands falling to bring attention to the texture of the food and I thought using the John Mayer song gave me an opportunity to target his fans, so I used hashtags related to him and only got two likes from strangers so that clearly did not work.

This project has been so confusing but straightforward at the same time for me because I've struggled to get content that worked, but once I finally did, it just became so easy what I had to do. Make more shitty memes because that's just what 13 year olds want. I don't think my pamoji and shadow stuff did well because they looked a bit ugly and the shadows didn't look like anything but dust to people, I think it was just too thoughtful for my target audience and just having straightforward meme, as in here's the joke now laugh, works better. Going forward, if I was to ever do branding on social media, I'd definitely just try to get to understand the platform I'm going to be using and see what it is that works there and get to know my target audience as well as I can, maybe buy them dinner and a movie, who knows?