6:3 Spooky Season

I did a little photoshoot with my patisa just to explore the food itself and how I can incorporate them in my social media posts in case the pamojis don't do well.

When you eat patisa, it comes as a ball and you're meant to pull it apart and not bite into it and it comes off as these flaky strands so I just wanted to utilise the texture of the food. When I ripped it apart and just experimented, by accident, while trying to make my photoshoot look as professional as possible with fab lighting, I realised the stands, when piled up, create interesting shadows. So I figured I could use this and create a game out of it where people could guess what the shadows look like.

I also opened up a twitter under the name @patisariee and uploaded my shadows and created the #patisachallenge. https://twitter.com/patisariee

I also opened up a reddit and uploaded a shadow on the subreddit r/mildlyinteresting. https://www.reddit.com/user/patisarie

I tried to inject my tone of voice of being fun, friendly and cheeky with these posts.

I also made a little to do list/calendar for my upcoming content:

I also thought about making memes because I really wanted to relate to my target audience of 13+ but it just felt like I was putting my eggs in to too many baskets too early? I haven't even gotten a response for my first posts and I'm already thinking of changing it up which didn't seem like it fit the brief to monitor and then adapt.

Unfortunately, my time management was all over the place for this unit so I decided that if I wanted my Halloween pamojis out in time for Halloween (and not after because what would be the point) I would need to create them first then move on to creating the normal themed pamoji's.

These are my finished halloween themed pamojis and I love them, they're so cute and fun. Uploaded these too on to instagram, twitter and the subreddit r/stickers on reddit. I wanted to use the different shapes Patisa comes in with these pamojis so I could bring attention to the way it's consumed, so the witch one shows it as a complete ball with some strands fallen off, the vampire is the complete ball and the dead one is strands just laid out.

On instagram, I used organic social strategising by having a lot of my followers be my friends and the likes from my first two posts were forced through me guilt tripping said friends, but I wanted everything after the first two (the halloween pamojis and the shadow posts) to be natural engagement without me prompting anyone to do anything.

So far, the first two pamoji's on instagram were just likes from my friends, but the shadow stuff started working and I asked my audience to guess the shadow and got a comment from Junaid so I don't know if that counts lol. My friend who knows nothing about the course also liked it but they're 22 and way out of my target audience range of 13-18.

On Reddit, my shadow post on r/mildlyinteresting got nothing so far and on twitter nothing except me retweeting my own tweets on my real account because I have 4k followers but what's the point if none of them seemed to care. I also made sure to change up the hashtags on my instagram posts to fit the image for relevance, and the hashtags I used were all niche enough that my posts wouldn't get lost in the crowd. For example #witchyvibes or #vampireart or #deadthings.